SEMrushFree SEO Tools and analysis.

SEO is just ONE of the many ways that will create traffic to your website.

But with SEO being a profession in itself, what do you need to know and perhaps more importantly, where do you start? Firstly, if you are totally new to the Internet business and you are about to or have just set up your first website, I would strongly recommend buying this book, it’s a great place to start.

Search Engine Optimization for Dummies (US Version) or (UK Version)

Tip If you haven’t started your website yet then that’s even better. SEO needs to be implemented into the content and design of your website so learn the basics first and then design your website. It will save you a whole lot of bother later, trust me.

So, once you’ve read up on SEO and you understand what it’s about, you’re going to need some tools that will help you monitor not only your business but other peoples too.

One such company that provides these tools is They are a market leader in competitive research software and have a goal to provide their customers with valuable data, aiming to gather a better understanding of competition and market trends. Their reports and tools are built around estimations, comparing domains and their keywords at national, regional and even local level.

But where do they get their estimations from I hear you ask? Well, they are based on the first twenty SERP’s  (Search Engine Results Pages) from both Google and Bing (USA), purely because no less than 99% of search engine traffic to websites, comes from a SERP.

Tools and reports that can be found on SEMrush include:

  • Organic Research
  • Advertising Research
  • Domain vs. Domain
  • Keyword Research
  • Keyword Difficulty
  • Display Advertising (AdSense)
  • Backlinks
  • Site Audit Tools
  • Position Tracking tools.


SEMrush Organic Research

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Organic Research

The Organic Positions Report offers you statistics based on keywords that attracts users to a website found within the top twenty of Google’s organic results. Results for every keyword used will include information such as:

  • Its position in Google’s search results
  • Volume
  • CPC (Cost Per Click)
  • URL (Universal Resource Locator) of a landing page and how it’s displayed in the search results
  • Competition
  • Trending (for example, ‘Ice bucket challenge’ was a trending topic during the summer of 2014).

Please be aware that results are also shown from Bing (USA).

The Competitive Positioning Map will provide you with a clearer understanding of what your competitors are doing. Showing you where your natural traffic is coming from and the number of organic keywords used per domain makes this tool invaluable. And as if that wasn’t enough, being able to see who your direct rivals are and your website’s strengths will mean that you can concentrate on the areas in need of improvement.   

The Competitors in Organic Research Report will present you a list of popular keywords as well as an inclusive list of competitors that are related to your domain name. And to help you save a bit of that valuable commodity we call time, the competition level metric will help you eliminate from your analysis, domains that are not considered direct competitors within your marketplace.

Benefits of the Position Changes Report include:

  • New – domains that have entered the Google top 20 with this keyword.
  • Lost – domains that are no longer in the first 20 Google results with this keyword.
  • Improved – domains who’s ranking went up while already in the Google top 20.
  • Declined – domains that have remained within Google’s top 20, but their ranking has gone down.



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Advertising Research

The Advertising Research section provides the same data as the Organic Research report but relates more towards…

  • Google AdWords
  • Bing Ads (in the U.S)
  • Ads Keywords Report
  • Ads Keywords Graph
  • Competitors in Ads Report
  • Position Changes Report

whilst the Ads Copies Report will provide you with the unique ads of your competitors.

Being able to see the exact text they used for their AdWords (or Bing Ads in the U.S.), their call to action, and promoted landing pages will present you with a huge advantage over your competitors.

Every copy of the Ads Copies Report is unique and it will be followed up any given number of keywords that trigger the ad in paid search results. All ads for individual domains are arranged by the number of keywords that have been bid on.

The Ads History Report for a domain will provide you with information about how long an advert has been used by competitors within the last twelve months as well as showing you its position in paid results. You will, therefore, be able to discover which of your competitors campaigns are successful (or not) enabling you to use this information to benefit your own business.

Once the report is generated, as well as the other three columns, (Traffic Percentage – CPC –Volume) you’ll notice a fourth titled Coverage. This ‘Coverage’ column represents the percentage of adverts that have been displayed using your choice of keyword, within a precise period of time.


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Your Results

Each report displays the individual domain, by position, for the keyword found in Google. It will also provide statistics for each keyword including…

  • Volume
  • CPC
  • Competition Difficulty
  • Trend
  • Plus the number of results found in Google.

Switching from the main report to the Intersection Chart will show you a diagram with colored circles on, representing each domain with the intersections of common keywords for them.

Keyword Research
This Keyword Research Tool helps you to discover seasonal, trending (back to the ‘ice bucket challenge’ again) but more importantly, it will also help determine the more profitable keywords, helping you to generate even more traffic to your website. Simply enter a keyword in the search bar to get more extensive information on its value.

For each keyword that is present within the SEMrush databases, you will discover useful information such as…

  • CPC
  • Volume
  • Competition of advertisers
  • number of results
  • Trend
  • Ads for this keyword
  • Ads History  

Whilst the Full Search Report is based on a full-text search within a particular database, the Related Keywords Report analyzes domains that are ranked within Google’s top 20 for an individual keyword, giving you information related to keywords that are similar and providing you with an extended list of synonyms and variations relevant to your search.

The long-term benefit for using these reports will mean that you can find new keyword ideas and increase your keyword data. Discovering long tail keywords that have a lower cost per click will also allow you to save on any future AdWords campaigns that you may run.

If you’re looking for data on paid traffic, keywords that direct users to a website or advertising budgets, then you’re going to need to look at the Ads History Report. Showing results from the previous month, by default, domains for a certain keyword will be shown by search engine positions.


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Keyword Difficulty

The two main objectives for The Keyword Difficulty tool is to…

  1. Estimate how difficult it would be to seize your competitors’ positions in organic search within Google or Bing top 20 for a particular keyword.
  2. Allow you to discover any ‘affordable’ keywords to overrun your competition.

How this tool works:

  • SEMrush will take a list of domains that are ranking well in Google or Bing top20 organic search results for any given keyword.
  • Based on each Domain’s rank (given to it by SEMrush), they calculate its strength and identify the average number range between 1 and 100%. A higher percentage will indicate more effort will be needed to outrank your competitors for targeted keywords.

As expected, for each keyword requested, you will see its Volume, Difficulty, Trend, Results, and SERP source. All keywords are sorted in descending order by difficulty (by default).

Clicking the number within the Difficulty column will enable you to see which domains you’ll have to compete with as well as their domain strength.

Display Advertising

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Display Advertising (AdSense)

SEMrush also provide you with The SEMrush Top 30 Report,  giving you an insight into the best performing publishers’ and advertisers’ websites.

With the AdSense Overview Report showing you your competitors’ as well as your website’s publishers, it also provides details of advertisers, text ads, media banners and finally, promoted landing pages.

The AdSense Trend Graph, on the other hand, will show the ratio of publishers to advertisers for a domain as well as the number of their display ads. Interestingly, statistics can change depending on the device, so results can be also be viewed for PC, Apple Tablet, Apple, Smartphone, Android Tablet, and Android Smartphone too.


 Screen Shot Courtesy of Nimbus Screenshot


The Backlinks section includes five reports:

  1. Overview
  2. Backlinks and Referring domains
  3. Referring IPs
  4. Backlinks Comparison

The Backlinks Overview Report will present you with data via multiple widgets. The visual data gives you an on the spot understanding of the amount of incoming links, IPs and referring domains, the ratio of follow links (compared to no follow links) and domains’ according to their geographical location.

The Referring Domains Report lists all websites that have referred to a website. Data will provide you with details about how many links are coming to the website in question as well as from each domain, the country that the domain is located, and the IP address.

The main Backlinks Report will provide you with a complete list of backlinks and offers useful information including

  • The URL and title of a linking webpage page
  • Anchor text (if used)
  • URL of the target web page
  • The number of external and internal links of a linking webpage
  • A backlink’s type
  • Date when the backlink was seen by SEMrush (the first and last times).

The Backlinks Comparison Report will allow you to see the difference in backlinks’ weight of up to five domains as well as other useful information. Also, if you click the metrics that you are interested in, you will go to an appropriate report.

All reports will allow you to view data for any given URL, domain or root domain.


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A project is a global campaign. Launched for a specific domain, it can analyze its performance from different perspectives. SEMrush have combined their Position Tracking and Site Audit tools into Projects. This will provide their users with the opportunity to get all the necessary metrics, including…

  • Domain’s competitors
  • Position changes
  • Keywords
  • Performance issues

The Site Audit Tool is a website health-checker. It detects issues related to crawl ability, semantics, links, accessibility, content, and coding.

To set up your own campaign, all you will need to do is enter a domain name, the number of web pages you would like to be crawled (up to 200,000), if the audit is to be run weekly then schedule a day and then start it. Once the audit has been completed, the website’s issues will be divided into three groups…

  • Errors (e.g. duplicate content, broken links, and error pages);
  • Warnings e.g. missing meta words, descriptions or Head Tag 1 headings)
  • Notices (e.g. a long URL, links, both external or internal, using rel=”nofollow”, robots.txt not found).

The Overview Report will show you your priorities or to put it another way, the most frequently found problems with your website.  A summary of errors, warnings, and notices detected within your website will also be issued.

The Issues Report. A description of recommendations on how to fix your issues as well as the URLs of all web pages that might be affected by any issues.

The Page Report will provide you with details of issues for a specified lead page.

From The History Report, you can track changes in the number of issues found on your website over a period of time.

Other reports include:

  • The Compare Crawls Report
  • The Position Tracking Tool
  • The Competitors Discovery Report


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SEMrush helps you to conduct a very competitive analysis of not only your websites’ but your competitors too. It also allows you to discover the right keywords for both organic research and successful Pay Per Click campaigns.

The SEMrush reports and tools are aimed at SEO and SEM professionals as well as marketing specialists, business owners, and webmasters. SEMrush encompass a wide range of functionalities needed for effective website optimization.

And let’s not forget that almost all elements in pie charts, graphs and reports are interactive, allowing you to drill down the information you need.

Creating customized PDF reports, you can compile different data for specified periods of time. By using charts and filters, it’s easier to see a summary of large blocks of data.

Depending on your SEMrush subscription, generating a branded PDF report and scheduling  its delivery to your inbox daily, weekly (on a particular day of the week), and monthly (any day of the month) can be easily arranged

From SEMrush


Written by Martin Sheaf from – 101 Useful Websites