What is SEO?

By Martin | Blog

Sep 21

What is SEO?

If you're new to blogging, discover these basic SEO practices 

What Is SEO

What is SEO? If you’re new to blogging or own your own website, this is a question you’ll be asking yourself a lot when you first start out.

If fact, if you choose to ignore the basics, your website will not rank well, and you’ll find yourself asking the same question, over and over again, what is SEO?


I’m not an expert, and I won’t pretend to be, but below is a basic guide to SEO. It will help you to get started and avoid paying somebody a lot of money, just to do something you can do yourself. You also have to remember that SEO is just part one method of obtaining traffic to your website or blog. If you rely on this alone, you’re in for a long haul.

What is SEO?  Before you start

Before you continue reading, I will always ask people, how do you track your results? This is a basic requirement for any website, regardless of whether you have an online business or a blog. Without seeing results, how do you expect to improve on your current performance?

So, first thing first, if you haven’t already, go and open a Google Account then sign-up to their Analytics and Console (formally webmaster tools) tools. Once you have read this post, I suggest making those two recommendations a top priority before implementing any of the following.

Of course, there are other providers, but I like Google and use Google a lot so that’s why I’m recommending them. Now, let’s get started and start from the top.

What is SEO? – Your URL Title

Your URL title is one of the first things you will choose when setting up a new post or page, so getting this right is essential.

It needs to contain the keyword(s) you are going to be using throughout your post. This is the first clue in letting search engines they have come across what somebody is searching for.

When writing your title, it needs to be written like this…


…but if you’re using a platform such as WordPress, Once you have made the relevant settings, it will automatically do this for you. This is a very basic, and yet effective, way to making sure your post get the best start. Please don’t ignore it. 

 What is SEO? Head Tag

The head tag is quite simply the title of your post. Nothing difficult about that, right? Well, you’d be surprised at how many people even get this wrong.

Getting it right –

First of all, you need your keyword(s) to be written within your title. For this post, I have gone with a long-tailed keyword (what is SEO?) and used it as the actual title of this post.

As this post goes on, you’ll also understand the importance of good keyword research. If researching keywords is new to you, there are plenty of free online tools such as Google AdwordsIf you’re going to use the Google tool, you will need a Google account.

Next, you’ll need to ensure your post title is written in Head Tag 1. All website software programmes should give you this option and is easy to apply. I can never understand why people choose to ignore this, unless of course, they are not aware how important this. In WordPress, you just select Heading 1 in the drop-down menu bar.

Finally, once you’ve done that, highlight your title again and select the bold button. Although your title won’t look any different, the HTML code will. It will go from this…

What is HTML?

to this…

What is HTML

All that change from one little action. Anyway, the point of doing this; if you look at the second image, you’ll discover the word ‘strong’.

When search engines pick up keywords, they will pick out words that are either written in bold, are italic, have a link on them (internal or external), or better still, contain all three.

So, choose your link words wisely and don’t go wasting time by adding valuable links to words like ‘click here’.

What is SEO? – Is Your Content Readable?

We all sit back and read our own work, checking it for grammar and spelling mistakes and that it reads well. Some might even make sure it contains information our followers and readers would want to read.

But, what after doing all of that, it turns out, your post is unreadable? Enter the readability test. To ensure that your post is readable, you will need to run it through a free reading test tool such as the one  you can find on read-able.com.

Whilst it is a consideration, it’s not much to worry about as most of us that blog will write to a certain standard. However, if you’re a person that writes to a high standard of literature, then this may be something to look into.

For more information about the Flesch-Kincaid Readability test, and how it’s worked out, there’s an interesting post on Wikipedia


Subheadings should be written in head tag two or three. They should also, where possible, contain your chosen Keyword(s).

Now, with that said, it’s not essential, just beneficial. However, it does tie in nicely with my next point, Keyword density.

Keyword Density

Most people will know already that your page/post is marked on its content and the keywords that it contains. Too many, and you get penalised for ‘keyword stuffing’, not enough, and your page won’t rank well. So, how is it judged?

Well, it’s called Keyword Density and this too is worked out by using a sum. Let’s say you write a post that’s a thousand words long, and in that post, your keyword appears twenty times. We do this simple sum and look for an answer that’s between 0.015% and 0.02%

20 ÷1000 = 0.02%

Many people will tell you different things about what’s acceptable and what’s not. Because of this, you may be better off using a free tool like this one from SEO Book. It’s great for getting you started and keeping you on the right track. 

What is SEO? – Images?

Most people miss this out, yet it’s so important these days. When you add an image to your post, make sure you label it. Make sure you write an alt attribute for it that is, of course, keyword rich.

So far, I have only heard of one reason for doing this. I can’t say that it’s correct, but it makes sense, so I’m going with it.

Apparently, blind people have special tools that read out the content of a post. When the pictures are labeled, the description is read out too. This means posts that have labeled their images will be ranked above those that haven’t.

As I said, I can’t be sure if this is true but it makes sense to me and therefore I’m going with it.Of course, if you know any different, please feel free to leave a comment in the box below.

What is SEO?  Links

There are a few types of links, internal, anchor, external and back links. All are very important.

  • Internal links will take you from one page to another, within the pages of your websites.
  • Anchor links will take you from one place to another on the same page of your website.
  • External links will take readers to other websites.

Remember not to waste your links by writing ‘click here’. Write that all important keyword instead. You might also want to consider, the more links your post has, the better.

There is a lot more to hyperlinks than I have mentioned, but I don’t know enough about them to pass on. When you’re feeling confident and have a bit of time, I suggest looking them up. You’ll soon understand why I’ve left this info short and to the point. 

What is SEO? – Keywords

By now, you would have discovered how important keywords are. Over the years, people have tried getting around research and hard work by ‘keyword stuffing’ their articles and posts, just to get noticed.

I have even known of cases where people have written a whole list of keywords in white, so you can’t see them but they are there, on the page. But Google picks up 99% of the tricks people try, and eventually, they do get caught.

People write books and dedicate websites to keywords, so I’m not going to have the time nor the expertise to write everything there is to know. How ever, follow these basic rules and you’ll find it’s a great place to start.

  • Research: There are loads of free tools you can use to research both short and long tailed keywords. You might want to start off at Google Adwords and use the tools available on there.
  • Your URL: Once you have written your post, your new page url should contain your chosen keyword(s).
  • Your Heading: This goes without saying, doesn’t it?
  • First Paragraph: Ideally, your first paragraph should contain your chosen keyword(s) too. The search engines will pick up your first few sentences of your post and will be looking for relevant words.
  • Content: Make sure your content makes sense and it doesn’t look like you’ve strung a load of keywords together, just for the sake of it. This is known as ‘keyword stuffing’.
  • Uniqueness: All content needs to be unique. Hard work pays off, eventually. Stay away from Article Rewriters and just keep going. Write with confidence, experience and from the heart. And remember, you’re not going to know everything so don’t insult your readers.
  • Chosen different Keywords: With each article you write, you’ll need to choose a different keyword.
  • Meta Tag: Make sure your Meta Tag contains your keywords in all the right places. Look at the sample below.
What is SEO?

Remember: There are no guarantees when it comes to SEO. Getting to the top of the search engines is about hard work, research and determination. Sure, some people are experts on SEO, and once you’ve established yourself, then seek further help. Until then, implement these tips, and providing they haven’t changed again, you’re at a good starting point.

What is SEO? – Conclusion

Because every website needs it, SEO is a very profitable business. And like everything, you’ll have to weed out the good from the bad, when it comes to ‘experts’ and ‘gurus’.

If you’re going to pay for somebody to provide you with a service, ask lots of question. Perhaps the most important being, ‘what keywords are you going to use?’ After all, there’s no point in being the top of page one if nobody’s searching using that keyword.

Whilst this guide is only a starting point, it’s a great ‘beginners guide’ into giving you an understanding as what SEO is about. Use it, and you’re one step closer to reaching more readers, followers, clients and customers.

What is SEO? – Recommendations

Search Engine Optimization for Dummies

For Dummies: 

These two books are what I turned to when I started reading endless posts and watching too many videos. They are great as both, a starting point and as reference books. Buy your’s today, I highly recommend them.

Traffic Travis

Traffic Travis:

Whilst I haven’t tried their software, Traffic Travis has provided me with plenty of tips over the years. I would highly recommend signing up to their email subscription.

WordPress Plugin Yoast SEO

Yoast Plugin: 

Yoast offers a few WordPress Plugins, some are premium whilst others are free. This one is free and it’s what I’ve based this post around. Great for beginners..

Please leave your comments:

What are your experiences with SEO? Are you an expert? Can you leave any tips? How do you find this article? Was it useful?

Please leave your comments in the box below. Thank you.

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